CST: 30/09/2016 20:28:25   

Allbound Announces CO:LLABORATE Conference to Advance Partner Sales Acceleration Best Practices

206 Days ago

Debut Event to Bring Together a Cross Section of Sales, Marketing, and Customer Success Leaders to Focus on Transformation and Disruption for Businesses Selling Through Channel Partners

PHOENIX, AZ--(Marketwired - Mar 8, 2016) - Allbound, the leading partner sales acceleration software-as-a-service (SaaS) platform, today announced plans to host its first annual CO:LLABORATE conference, focused solely on digital innovation and disruption in channel sales and marketing. The two-day, one-of-a-kind event will feature the leading innovators in digital marketing, sales, SaaS, cloud computing, customer success, business intelligence, and other business-to-business industries. CO:LLABORATE will be held November 2-3, 2016 at the Phoenix Convention Center in Phoenix, Ariz.

At the sales-pitch-free conference, discussions will center around strategies and best practices that help companies accelerate growth through their channel partners. The CO:LLABORATE speaker lineup includes:

  • Laz Gonzales, Sirius Decisions
  • Pedro Moya, Google
  • Michelle Hodges, Riverbed
  • Anthony Kennada, Gainsight
  • Jill Fratianne and Dan Tyre, HubSpot
  • Mike Guggemos, Insight
  • Raegan Wilson, Channel Squared
  • Justin Gray, LeadMD
  • Hiliary Robertson, Optimizely
  • Sangram Vajre, Terminus

"Indirect sales channels and partner ecosystems are a critical engine for businesses to accelerate growth and profitability," said Scott Salkin, founder and CEO of Allbound. "The space, however, has been bogged down by archaic systems and a glaring lack of innovation as hundreds of cutting-edge new technologies and methodologies have focused almost exclusively on businesses' direct sales and marketing efforts. The decision to launch CO:LLABORATE comes as a concerted effort to disrupt and modernize indirect sales."

More than 500 executives from industry-leading organizations are expected to attend CO:LLABORATE to exchange best practices in channel sales and marketing by fostering collaboration amongst suppliers and their partners. A combination of strategic and tactical sessions on channel-focused sales, marketing, customer success, and technical best practices will take place throughout the two days.

"A fundamental shift is taking place in the way businesses view and value their channel partners," said Salkin. "More than ever, content, collaboration and customer success are being linked directly to profitability and growth. At the same time, partner sales acceleration is still a rather new development, so best practices need to be established and shared in order to 'cross the chasm' and truly replace partner relationship management as the mainstream discipline across all businesses and industries. Allbound is proud to lead that conversation at CO:LLABORATE."

Learn more about CO:LLABORATE and register at: allbound.com/collaborate2016. Early bird registration starts at $500.

About Allbound
Allbound, a partner sales acceleration software-as-a-service (SaaS) platform, is a cloud-based software that simplifies and accelerates a business's ability to recruit, onboard, train, measure, and grow indirect sales partners. The innovative software enables collaboration among channel vendors and their partners to improve the performance of their indirect sales channels by automating the delivery of marketing content, sales tools and training at each stage of the pipeline. For more information, visit www.allbound.com.

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Beth Cochran
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